tag:blogger.com,1999:blog-11252092128916840662012-03-15T09:22:03.327-07:00Web analytics tools, marketing tips and insights specifically for busy people.Allison Hartsoehttp://www.blogger.com/profile/05034428950651503364noreply@blogger.comBlogger181100tag:blogger.com,1999:blog-1125209212891684066.post-68324465664564115412011-12-06T10:26:00.000-08:002011-12-06T10:30:21.357-08:00

Here is a great list of powerful metrics to use on social media. I've culled these from Gary Angel's Semphonic presentations which are available here.   Community Metrics (like Facebook or Google+) •Incremental Reach: New visitors to the Community from Non-Branded Natural Search•Effective Reach: Direct Community Traffic + Non-Competitive Search Traffic Visits/ All Visits•Community Independence:

Allison Hartsoehttp://www.blogger.com/profile/05034428950651503364noreply@blogger.com0tag:blogger.com,1999:blog-1125209212891684066.post-20959971270852423862011-06-17T11:49:00.000-07:002011-06-17T12:01:22.254-07:00

I am very excited to be attending the upcoming OMS Seattle 2011 event. I will be hosting a presentation titled “How Sexy is your Data?” where I will talk about using the new Google Dashboards and other V5 goodies. Also, I will cover some fundamentals of good data visualization and tracking of social media traffic. Did you know you can create a segment for fans vs non-facebook fans and see how

Allison Hartsoehttp://www.blogger.com/profile/05034428950651503364noreply@blogger.com0tag:blogger.com,1999:blog-1125209212891684066.post-38724113065237500672011-04-14T09:32:00.000-07:002011-04-14T09:32:09.825-07:00

The third and final installment of this series focuses on Types of Analysis.  By understanding and utilizing all types of analysis you are able to fully optimize your sites potential. This posting will cover things such as high level analysis, analyzing over time, and analyzing quality.  High level analysis includes SEM traffic, the volume and percentage of traffic to your site that Search

Allison Hartsoehttp://www.blogger.com/profile/05034428950651503364noreply@blogger.com0tag:blogger.com,1999:blog-1125209212891684066.post-89222983545827091742011-04-05T13:39:00.000-07:002011-04-14T09:33:02.861-07:00

Part two focuses on Coding for Measurement. To effectively use the web analytics tool you need to ensure that the key variables are getting passed from your search program. This may take the form of a campaign code, i.e. t:knc:c:gtlifinsbro:ad:lifins:se:msn:k:lifeinsurance:m:ext. Parameters such as identifying paid campaigns, ad group, purchased keywords and create are included in the

Allison Hartsoehttp://www.blogger.com/profile/05034428950651503364noreply@blogger.com0tag:blogger.com,1999:blog-1125209212891684066.post-4048394625028779442011-03-15T19:46:00.000-07:002011-03-15T19:52:39.145-07:00

This is part one of a three part posting summarizing a session I gave recently at Searchfest up here in pdx. The topic on advanced measurement for SEO analytics came about because I was annoyed by inaccurate measurement, silos of data, and inadequate reporting particularly from agencies (not their fault). In this first posting I will be talking about creating a measurement framework for SEM

Allison Hartsoehttp://www.blogger.com/profile/05034428950651503364noreply@blogger.com0tag:blogger.com,1999:blog-1125209212891684066.post-71760734259827215142011-03-07T17:31:00.000-08:002011-03-09T16:37:28.739-08:00

Recently I hosted a Webinar on Data Integrity with Robert Seolas, co-founder of Observepoint. It covers the following topics:  - What are best practices of dealing with data integrity?- What is Observepoint?- How Semphonic uses Observepoint on client sites.- 10 paths to data integrity.- Live demo for one audience member. Data Integrity from Semphonic on Vimeo. Key Points: 6:47 Robert discusses

Allison Hartsoehttp://www.blogger.com/profile/05034428950651503364noreply@blogger.com0tag:blogger.com,1999:blog-1125209212891684066.post-14146591755034879492011-02-28T14:30:00.000-08:002011-02-28T14:30:33.779-08:00

Conversion (B2B/B2C) Marketers are beginning to understand the value of testing but still so few are doing so. This post is a summary on building a testing environment within your org (beyond simply purchasing the platform) and best practices for the tests you will run. This is from a session I moderated at OMS San Diego. The top 8 suggestions come from the discussion between all of us.

Allison Hartsoehttp://www.blogger.com/profile/05034428950651503364noreply@blogger.com0tag:blogger.com,1999:blog-1125209212891684066.post-65222386050683421632010-09-26T22:48:00.000-07:002010-09-26T22:48:52.271-07:00

Although I work for Semphonic who hosts the XChange conference, I do not get to go to whatever huddles I want. (I should negotiate that in my next review.) So, I was particularly happy to catch the testing huddle hosted by Dylan Lewis at Intuit. Dylan blew me away with his expertise. Here are some of my take-aways: 1. You need to operationalize testing. This means a dedicated team, with a

Allison Hartsoehttp://www.blogger.com/profile/05034428950651503364noreply@blogger.com0tag:blogger.com,1999:blog-1125209212891684066.post-31568354534997339582010-09-13T22:59:00.000-07:002010-09-16T21:49:38.704-07:00

Perhaps you missed this sold-out event in Seattle? If so, help yourself to my notes. >> 1:15 Social Media Metrics – Jim Sterne >> 1:45 Web Analytics Countdown - Eric Peterson & John Lovett >> 2:45 Lessons Learned - Joe Megibow, Expedia. >> 4:15 Experimentation - Ronny Kohavi, Microsoft 1:15 Social Media Metrics – Jim Sterne Social media can do all sales functions now (advertising – sales –

Allison Hartsoehttp://www.blogger.com/profile/05034428950651503364noreply@blogger.com2tag:blogger.com,1999:blog-1125209212891684066.post-8449500844162112462010-08-28T12:08:00.000-07:002010-09-02T15:29:31.236-07:00

Recently my friend, June Dershewitz came to visit me in Portland, Oregon. While we were chatting about work we got on the topic of Twitter and since I spend so much of my time measuring websites, I asked her what tool could I use to measure my impact on Twitter? Now I am familiar with twitter, but I am not the person who sends tweets that I'm going to the store now or picking up the kids. I also

Allison Hartsoehttp://www.blogger.com/profile/05034428950651503364noreply@blogger.com2tag:blogger.com,1999:blog-1125209212891684066.post-14762597629322751332008-11-17T17:04:00.000-08:002008-11-30T19:17:40.892-08:00

Sorry for the long hiatus, everyone. In August baby Logan joined our family after a very fast 2 hours and 30 minute labor. Nine months of baking and he was ready! Fortunately, so were the folks in the emergency room. I had to laugh because one of the doctors requested that I "try not to have the baby just yet" since they needed to check me in and get me to the proper floor. Well, let me tell you

Allison Hartsoehttp://www.blogger.com/profile/05034428950651503364noreply@blogger.com0tag:blogger.com,1999:blog-1125209212891684066.post-6263698353263613962008-05-16T10:49:00.000-07:002008-12-09T08:38:42.505-08:00

One of the most frustrating things about the eMetrics 2008 summit in San Francisco was the incessant whining about pitching C-levels. In a room full of "report monkeys" as Avinash called us, there seems to be a huge disconnect between the avalanche of data and simple actionable results.I have spent a fair amount of time in the board room, pitching VCs and listening to analyst calls. In my opinion

Allison Hartsoehttp://www.blogger.com/profile/05034428950651503364noreply@blogger.com2tag:blogger.com,1999:blog-1125209212891684066.post-19144925802348292892008-05-16T10:21:00.000-07:002008-05-16T10:39:23.549-07:00

This is an ongoing list of industry benchmarks that I've run across in books and at conferences. Since I have a journalistic background, I've tried to note my sources. The list is in alphabetical order. I will add to it as I find more.Bounce rateTypically between 40-60%. 30% is really good.- Anil Batra, Seattle seminarA bounce is typically 10 seconds or less.- Avinash Kaushik, "Web Analytics An

Allison Hartsoehttp://www.blogger.com/profile/05034428950651503364noreply@blogger.com0tag:blogger.com,1999:blog-1125209212891684066.post-32811158887436204502008-05-16T09:20:00.000-07:002008-12-09T08:38:42.700-08:00

Let's discuss privacy for a minute. As I get up to speed in the web analytics space (and I do love numbers and analysis) I can't help but be reminded of the scene in Real Genius. You know, the one where Laslo asks "what would you use a 5 megaton laser for?" and Val Kilmer's character replies "I don't know, making giant swiss cheese? The applications are endless," and Laslo counters, "No, there's

Allison Hartsoehttp://www.blogger.com/profile/05034428950651503364noreply@blogger.com0tag:blogger.com,1999:blog-1125209212891684066.post-45490983093291338282008-05-09T16:49:00.001-07:002008-11-30T19:14:36.422-08:00

I think it was Avinash's blog which gave newbie's the advice to read three books on web analytics to help you get up to speed. I can verify that this makes a lot of sense. Now, I am fairly web literate. I've worked in the Internet since 1996 so much of the terminology is familiar. YMMV (your mileage may vary). Here are the books I've read so far and my review of them: Web Analytics An Hour a Day

Allison Hartsoehttp://www.blogger.com/profile/05034428950651503364noreply@blogger.com0tag:blogger.com,1999:blog-1125209212891684066.post-14891288750557594382008-05-09T15:35:00.000-07:002008-12-09T08:38:42.864-08:00

I just got back from the eMetrics Marketing Optimization Summit in San Francisco. This was my first foray IRL into the analytics community. Here are my top 5 newbie impressions:1. Small and enjoyable.The analytics community is still fairly small and welcoming. This is good because not only was it easy to run into people like myself who were just trying to figure out the landscape, but many of the

Allison Hartsoehttp://www.blogger.com/profile/05034428950651503364noreply@blogger.com2tag:blogger.com,1999:blog-1125209212891684066.post-20186046253497241062008-04-10T16:26:00.000-07:002008-12-09T08:38:43.025-08:00

For the last 5 years, I've worked avidly in the eBay space helping sellers get started, maximize sales and reduce eBay's whopping selling fees. If you're interested in this space, check out Auctionbytes and the articles I've written for Ina.eBay is synonomous with change. Every year, different fees which I couldn't even explain in a paragraph they are so complex. Every year, changes to the

Allison Hartsoehttp://www.blogger.com/profile/05034428950651503364noreply@blogger.com0tag:blogger.com,1999:blog-1125209212891684066.post-57749340100507846302008-04-10T16:02:00.000-07:002010-09-26T23:01:07.663-07:00

Who is Schrodinger and what does his cat have to do with web analytics? I'll bet that's what you want to know. And let me just say now, that while I'm not a fan of cats, this particular experiment was never carried out. It's just used to prove duality which is a fundamental characteristic of quantum mechanics. In Schrodinger's hypothetical experiment, a cat is either living or dead depending

Allison Hartsoehttp://www.blogger.com/profile/05034428950651503364noreply@blogger.com0